These snapshots of the pop-up store in Berlin may not tell you much, but Proportion is actually a new fashion label run by my old acquaintance from Cologne. Alexandra Heckel is now in Berlin and together with Frederic Krehl launched a brand that focuses on directional cuts and basic colours...those kinds of volumes to play with and perfect basics good enough to keep forever. I find it perfectly in-line with a scandinavian fashion aesthetic, yet still remaining personal and different. And the Popupstore? You find it on Torstrasse 161 in Berlin. Quick, someone get me the plane ticket!


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