Minju Kim

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Y'all know I'm not big on H&M+designer collaborations, I don't really believe into bringing fashion to masses this way, yet I must admit that the H&M award and especially the very talented winner of the 2013 edition - Minju Kim does not leave me much cold-hearted afterall. Minju Kim is the Antwerp Academy graduate with a quirky, playful and individual eye on fashion. I love the volumes and the textures of her graduate collection and I'm glad to see the H&M collection come out not watered-down to the boring wearable, but rather wearable, challenging and fun. So who gives a damn about Isabel Marant now?

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